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Wednesday, February 17, 2010

Facebook Zero: To Get More of Your Data Dollars, Social Networking Takes a Cue From Crack Dealers | Technomix | Fast Company

Hi Kids, check this out, so you can get a faster facebook which gets you to facebook, where you can be spammed.
Gee , guess they need to make money, huh?You will be seeing movie trailers and games in no time.
Dr. Media

Facebook Zero: To Get More of Your Data Dollars, Social Networking Takes a Cue From Crack Dealers | Technomix | Fast Company

Word's just leaked, before a formal announcement, of a new super-light, text-only version of Facebook designed for simple cell phone interactions. It looks like it's designed to further [1] Facebook's penetration [2] into daily life. And it might be free. But only for a little taste.

The system is called Facebook Zero, and it was almost accidentally revealed earlier Tuesday during a 20-minute keynote address by Facebook's Chamath Palihapitiya at the Mobile World Congress event. The obsessives at TechCrunch noticed that Facebook's not revealed the system yet.

The idea is that Facebook's drummed up some pretty neat deals with a large number of cell phone providers across the globe and has written some code that presents a user's Facebook news stream as a text-only entity that can be accessed via a phone's browser at zero.facebook.com [3]. The trick is that it's free of charge. And that will be an extremely interesting idea to many millions of Facebook addicts who've yet to make the leap to full-on smartphone tech, or who have limited data packages as part of their mobile broadband contract with their cell phone network. (Get ready for that, America, it's coming.)

Sounds fabulous, doesn't it? But there's actually some subtle marketing going on here. Died-in-the wool Facebook addicts may be tempted to switch to a different carrier that offers Facebook Zero if their current one doesn't--which is good and bad for the cell phone carriers in question. And once a user clicks on a Facebook Zero item to see more, perhaps to view a friend's photo, for example, then they'll be whisked to the full Facebook site, their carrier will levy a small data-access charge, and thus will earn some more revenue (the crack dealer model for mobile data consumption, perhaps). As far as Facebook itself is concerned, of course, the benefit is that even more people will interact with its services and for more time--enabling greater ad placement sales. Facebook may even be hoping that by encouraging free access via cell phone that people will do more of the real-time status updating that it's really hoping to sell to search engines and news aggregators like Google.

Friday, February 05, 2010

New Twitter Research: Men Follow Men and Nobody Tweets - The Conversation - Harvard Business Review

Hi Gang this is a little dated, but quite interesting. because for one reason it comes from an objective source and not from Twitter, if you are going to use socmedia for marketing, better pay attention. Especially if you hope to market a movie or other media project. Dr Media likes real data, lets see more!

New Twitter Research: Men Follow Men and Nobody Tweets - The Conversation - Harvard Business Review

New Twitter Research: Men Follow Men and Nobody Tweets

Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?

We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.

Of our sample (300,542 users, collected in May 2009), 80% are followed by or follow at least one user. By comparison, only 60 to 65% of other online social networks' members had at least one friend (when these networks were at a similar level of development). This suggests that actual users (as opposed to the media at large) understand how Twitter works.

Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. This "follower split" suggests that women are driven less by followers than men, or have more stringent thresholds for reciprocating relationships. This is intriguing, especially given that females hold a slight majority on Twitter: we found that men comprise 45% of Twitter users, while women represent 55%. To get this figure, we cross-referenced users' "real names" against a database of 40,000 strongly gendered names.

Even more interesting is who follows whom. We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.

Tuesday, February 02, 2010

Basics - Abstract Thoughts Prompt Literal Physical Responses - NYTimes.com

Good Article. Of course Gene Gendlin at the U of Chicago, showed this relationship 30 years ago in his development of experiential psychotherapy and eventually Focusing. Nice to see his insights confirmed by cognitive sciences. Of course, I Dr Media apply this principle to working movies and any media. This is the way you make the link between personal mythology, and media images, does it move you, does it touch you, emotional literacy is what its about if you want to know what works.Bodythinking, emotional analytics, embodied cognition, psycho-semantics, all ways to understand what the artist knows intuitively, what makes it hold together and the audience get it, and this can be qualitatively evaluated. The dream, the movie, the game, the web, all operate on the same principles.

Basics - Abstract Thoughts Prompt Literal Physical Responses - NYTimes.com

Abstract Thoughts? The Body Takes Them Literally

The theory of relativity showed us that time and space are intertwined. To which our smarty-pants body might well reply: Tell me something I didn’t already know, Einstein.

Researchers at the University of Aberdeen found that when people were asked to engage in a bit of mental time travel, and to recall past events or imagine future ones, participants’ bodies subliminally acted out the metaphors embedded in how we commonly conceptualized the flow of time.

As they thought about years gone by, participants leaned slightly backward, while in fantasizing about the future, they listed to the fore. The deviations were not exactly Tower of Pisa leanings, amounting to some two or three millimeters’ shift one way or the other. Nevertheless, the directionality was clear and consistent.

“When we talk about time, we often use spatial metaphors like ‘I’m looking forward to seeing you’ or ‘I’m reflecting back on the past,’ ” said Lynden K. Miles, who conducted the study with his colleagues Louise K. Nind and C. Neil Macrae. “It was pleasing to us that we could take an abstract concept such as time and show that it was manifested in body movements.”

The new study, published in January in the journal Psychological Science, is part of the immensely popular field called embodied cognition, the idea that the brain is not the only part of us with a mind of its own.

“How we process information is related not just to our brains but to our entire body,” said Nils B. Jostmann of the University of Amsterdam. “We use every system available to us to come to a conclusion and make sense of what’s going on.”

Research in embodied cognition has revealed that the body takes language to heart and can be awfully literal-minded.

You say you’re looking forward to the future? Here, Ma, watch me pitch forward!

You say a person is warm and likable, as opposed to cold and standoffish? In one recent study at Yale, researchers divided 41 college students into two groups and casually asked the members of Group A to hold a cup of hot coffee, those in Group B to hold iced coffee. The students were then ushered into a testing room and asked to evaluate the personality of an imaginary individual based on a packet of information.

Students who had recently been cradling the warm beverage were far likelier to judge the fictitious character as warm and friendly than were those who had held the iced coffee.

Or maybe you are feeling the chill wind of social opprobrium. When researchers at the University of Toronto instructed a group of 65 students to remember a time when they had felt either socially accepted or socially snubbed, those who conjured up memories of a rejection judged the temperature of the room to be an average of five degrees colder than those who had been wrapped in warm and fuzzy thoughts of peer approval.

The body embodies abstractions the best way it knows how: physically. What is moral turpitude, an ethical lapse, but a soiling of one’s character? Time for the Lady Macbeth Handi Wipes. One study showed that participants who were asked to dwell on a personal moral transgression like adultery or cheating on a test were more likely to request an antiseptic cloth afterward than were those who had been instructed to recall a good deed they had done.

When confronted with a double entendre, a verbal fork in the road, the body heeds Yogi Berra’s advice, and takes it. In a report published last August in Psychological Science, Dr. Jostmann and his colleagues Daniel Lakens and Thomas W. Schubert explored the degree to which the body conflates weight and importance. They learned, for example, that when students were told that a particular book was vital to the curriculum, they judged the book to be physically heavier than those told the book was ancillary to their studies.

The researchers wanted to know whether the sensation of weightiness might influence people’s judgments more broadly.

In a series of experiments, study participants were asked to answer questionnaires that were attached to a metal clipboard with a compartment on the back capable of holding papers. In some cases the compartments were left empty, and so the clipboard weighed only 1.45 pounds. In other cases the compartments were filled, for a total clipboard package of 2.29 pounds.

Participants stood with either a light or heavy clipboard cradled in their arm, filling out surveys. In one, they were asked to estimate the value of six unfamiliar foreign currencies. In another, students indicated how important they thought it was that a university committee take their opinions into account when deciding on the size of foreign study grants. For a third experiment, participants were asked how satisfied they were with (a) the city of Amsterdam and (b) the mayor of Amsterdam.

In every study, the results suggested, the clipboard weight had its roundabout say. Students holding the heavier clipboard judged the currencies to be more valuable than did those with the lightweight boards. Participants with weightier clipboards insisted that students be allowed to weigh in on the university’s financial affairs. Those holding the more formidable board even adopted a more rigorous mind-set, and proved more likely to consider the connection between the livability of Amsterdam and the effectiveness of its leader.

As Dr. Jostmann sees it, the readiness of the body to factor physical cues into its deliberations over seemingly unrelated and highly abstract concerns often makes sense. Our specific clipboard savvy notwithstanding, “the issue of how humans view gravity is evolutionarily useful,” he said.

“Something heavy is something you should take care of,” he continued. “Heavy things are not easily pushed around, but they can easily push us around.” They are weighty affairs in every tine of the word.

The cogitating body prefers a hands-on approach, and gesturing has been shown to help children master math.

Among students who have difficulty with equations like 4 + 5 + 3 = __ + 3, for example, performance improves markedly if they are taught the right gestures: grouping together the unique left-side numbers with a two-fingered V, and then pointing the index finger at the blank space on the right.

To learn how to rotate an object mentally, first try a pantomime. “If you encourage kids to do the rotation movement with their hands, that helps them subsequently do it in their heads,” said Susan Goldin-Meadow of the University of Chicago, “whereas watching others do it isn’t enough.”

Yesterday is regrettable, tomorrow still hypothetical. But you can always listen to your body, and seize today with both hands.