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Thursday, January 26, 2012

CES: YouTube Predicts 90% of Online Traffic Will Be Video by 2012 - IGN

Hi gang, this gets interesting not do much for the fact that video becomes primary, it all ready is, buy what is being watched.
Is this mostly people sharing with their friends-- probably -- so how many eyeballs will watch scripted entertainment.
All the free YouTube use does is give google more ways to sell targeted ads.
Facebook as well, targeted ads.
Even better in structured data.
Personalization is key.
It's all a matter of taste, matching, recommendation and discovery .

CES: YouTube Predicts 90% of Online Traffic Will Be Video by 2012 - IGN

Wednesday, January 25, 2012

You tube eclipses tv

The remarkable fact that a century of video he's loaded every 10 days means people want to share their world with each other by showing .
From fur balls to Arab springs to your kids viral video, everyone now can share what's important to them .This is an old hippie idea made real, revealing our isolation and desire for connectedness.


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Thursday, January 19, 2012

Sotheby's year of social tv


All tv is inherently social tv.Why, because it essential to a show that people talk about it, share it, in order for it to be successful .
The technology just makes gossip easier, sharing about tv shows--as Oprah can attest to--is gossiping.
The virtual back fence , water cooler, local pub, for a topic , show, to get traction people need to share their opinions about it.
Kids, moms, Dads, the show lives in the minds and emotions of its fans, not on the tube.
Emotional sharing produces likes, and dislikes, influences feelings and advertising.
Personal mythology connects the individual to social myth via sharing about media.
see my paper on. Social media on my website
TheWrap.com : Facebook and Twitter, Meet NBC, Fox and Bravo: 2012 Will be the Year of Social TV

Forget about the age of must-see television, 2012 will be the year of must-tweet TV.

Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:

>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.

>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.

>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.

“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.

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Tuesday, January 17, 2012

The New York Times

Hi Gang,
Heres a very interesting phenomena. Digital pats dropping. I don't mean literally, plenty of that, I mean psychologically. These young people think that the ultimate test of trust is to share passwords. Is is more or less intimate than sex, one wonders. Would you sleep with some one or give them access to your email.
Elife creates interesting moral dilemmas

Young, in Love and Sharing Everything, Including passwords

Drew Kelly for The New York Times
Alexandra Radford, 20, shared passwords with a boyfriend when she was in high school.

January 17, 2012
Young couples have long signaled their devotion to each other by various means — the gift of a letterman jacket, or an exchange of class rings or ID bracelets. Best friends share locker combinations.
The digital era has given rise to a more intimate custom. It has become fashionable for young people to express their affection for each other by sharing their passwords to e-mail, Facebook and other accounts. Boyfriends and girlfriends sometimes even create identical passwords, and let each other read their private e-mails and texts.

The New York Times:

'via Blog this'