Looks like the Brits get it. Transmedia Multi screen access .
Content providers want all access to all screens all audiences. DVD sales erode 20% let's see how far that goes .
Dr media says people want to own things BUT don't want to pay, that's called free tv and it's ad supported.
Watch this space, YouTube is aiming at being a cable provider and they are already on otto tv.
Producers next??
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