http://m.thewrap.com/thewrap/pm_106592/contentdetail.htm?contentguid=9OosLWSV
All tv is inherently social tv.Why, because it essential to a show that people talk about it, share it, in order for it to be successful .
The technology just makes gossip easier, sharing about tv shows--as Oprah can attest to--is gossiping.
The virtual back fence , water cooler, local pub, for a topic , show, to get traction people need to share their opinions about it.
Kids, moms, Dads, the show lives in the minds and emotions of its fans, not on the tube.
Emotional sharing produces likes, and dislikes, influences feelings and advertising.
Personal mythology connects the individual to social myth via sharing about media.
see my paper on. Social media on my website
TheWrap.com : Facebook and Twitter, Meet NBC, Fox and Bravo: 2012 Will be the Year of Social TV
Forget about the age of must-see television, 2012 will be the year of must-tweet TV.
Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:
>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.
>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.
>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.
“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.
- Posted using BlogPress from my iPhone
Media Psychologist, Senior Media Analyst, Producer, Researcher, Executive Media Consultant, Business Development, Management Consulting, Executive Coach
Popular Posts
-
Dr. Media says, the future is here, and now come the shills modeling the myspace, facebook, language to pump noise into the system, lets see...
-
Here we have well done thought provoking academic exploration of digital media, for those who, like myself, actually are interested in figur...
-
Hi Fans, couldn't pass this up. Scott reminds us all of the spirit of the 60's and the use of film as a form of poetic dialogue that...
-
Hi Folks Latest example of value of content and need for storytelling . Means that the 24/7 vod market will continue to grow and advertiser...
-
Hi all, Katzenberg has a lot to say about the Future of movies and TV and they are smart. Key point as a good film maker he says different d...
-
good causes raise money, speak to the heart and open the wallet Why Would You Ever Give Money to Kickstarter? - NYTimes.com : 'vi...
-
This article outlines the difficult relationship between gamers and movie folks.leaves out a key element: story. Many of the games generated...
-
Capra sums it up, could say this about all media "Film is a disease. When it infects your bloodstream, it takes over as the number one ...
-
Hi Gang So now the internet is preventing hardons, could it be it has something to do with a lack of jobs, money, etc,,leading to dwindlin...
-
As indie film financing shifts to new studio models, amazon, app, apple, YouTube , netflicks, etc, now we have crowdfunding and a new curate...
No comments:
Post a Comment